InnoGames, Germany’s leading games developer and publisher of online and mobile games, has earned EUR 1 billion in turnover, the company announced Monday (November 18, 2019). The company has earned double-digit percentage revenue growth year-on-year since it was set up in 2017. InnoGames’ hit game, “Forge of Empires”, contributed to over EUR 500 million in sales. Growth was due mainly to a strategic switch to mobile games and expanded content. More than half of all sales stem from mobile apps, InnoGames said.
High growth on mobiles
“The lifetime revenue achievement is another proof point for our strategy and our successful transition to mobile. Our cross-platform approach allows us, especially on browser, to capitalize on strong margins. Simultaneously, we are enjoying high growth rates on mobile,” said Hendrik Klindworth, CEO of InnoGames. Sales generated from mobile devices have grown an average 56 per cent per annum. The “cross-platform approach” allow gamers with just one account to play on all platforms.
Hobby led to over 400 employees
The Hamburg-based company’s other games include Grepolis and Tribal Wars, which accounted for more than EUR 100 million each. Launched as a hobby, InnoGames now employs more than 400 people from over 30 nations. The U.S., Germany and France have been among the strongest sales markets since 2007. Players have spent a total of 337,723 years on InnoGames products so far. InnoGames became part of the Swedish Modern Times Group (MTG), which is active in e-sports and gaming, in October 2016.
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