The Berlin-based Ununu start-up won Tuesday (November 12, 2019) Hamburg’s Music WorX Pitch award of EUR 5,000 for fledgling companies in the music industry. The founders of Ununu, Stefan Karl, Andre Angkasa and Shresth Agrawl, use an open-source, blockchain-based protocol to process legal rights to music productions transparently and seamlessly based on standardised copyright data. Ununu also scooped the audience prize worth EUR 1,000 euros.
Contestants from Germany, Denmark and Sweden had spent the last three months in Hamburg’s Music WorX Accelerator. Dr. Carsten Brosda, Senator for Culture and Media remarked: “Opening our Music WorX programme to applicants from all over Europe was an important step towards highlighting the international dimension of Hamburg’s music sector. Internationalism is typical of the music industry and has long since become the rule rather than the exception in the era of digitalisation.”
The Swedish start-up GigsGuide won the second prize of EUR 2,000 funded by “The Orchard”, a leading distributor and label services company. GigsGuide has created an online platform to help travellers find music events near their destination. The Hamburg-based Tunecity won a prize for its augmented reality app, which allows musicians and music venues to place so-called goodies on the app. Fans can collect e.g. concert tickets, songs or digital albums on the app. Tunecity’s prize includes access to Barcelona’s Music event xside Conference, which is organized by GSMA mobile technology and the Sónar Festival.
The Music WorX Pitch marked the end of this year’s Music Worx Accelerator during which Tunecity, Ununu, WARM, Street Artists and GigsGuide received free working space at WeWork labs, took part in workshops and were coached by experts. The teams also received funding to help develop their business concepts. The Ministry of Culture and Media’s programme has boosted the development of innovative music business models since 2011. The accelerator is a collaboration between the ministry and Hamburg Kreativ Gesellschaft and was opened to founders all over Europe, who would like to establish a start-up in the Hanseatic city. This has led to the emergence of companies like Sofa Concerts, Groovecat and Fanvestory.